Massachusetts Mom Finds Success With Seasoned Salt Company

PLYMPTON, Mass. —

From amateur location cook to cooking connected nationalist television, a Massachusetts female is seeing occurrence pinch her seasoned brackish company.

"I make ail salt. Fresh handmade, farm-to-table ail salt," said Suzy Sapir of Plympton.

In 2006, Sapir launched her flavored ail brackish institution called Hippy Pilgrim. The thought for nan institution came aft personification talented Sapir akin brackish and she wanted to make her own.

Although Sapir admits she doesn’t person immoderate general cooking acquisition aliases culinary education, she said erstwhile it comes to her cooking philosophy, that’s easy.

"There are 2 types of food. Food that tastes good. Food that doesn’t. And I’m retired to make nutrient sensation good," Sapir said.

Transforming nan downstairs of her location into an business kitchen, Sapir and her mini but dedicated squad are engaged handcrafting 16 different flavors of ail brackish — each of it blended, packaged and shipped each complete nan country.

"When I first started making nan ail salt, I would bargain 1 container of jars a year. And it was for illustration 200, like, 300 jars to a box. And it would return a full twelvemonth to spell through. Now we’re going done astir 2,500 jars each 5 weeks," she said.

Sapir knew she mightiness person been onto thing pinch her brackish very early on. First it was nan guidance from her kids.

"I would time off it connected these small jars connected nan table, and my kids would telephone it nan magic seasoning. And I said, 'Why are you calling it that?' And he said, 'Cause it magically makes my broccoli sensation better,'" Sapir said.

Sapir took nan bold move to nonstop retired property releases crossed nan state touting her recently created seasoned brackish business.

As destiny would person it, a national TV show successful Los Angeles took a bite.

"'The Queen Latifa Show' bought nan property release, and they really flew maine retired location to beryllium connected nan show and navigator pinch nan brackish 3 weeks into moving nan business," Sapir said.

From a roadside farmstand to nationalist distribution, Sapir said it’s a humbling acquisition to beryllium capable to make a surviving doing precisely what you emotion to do. Like a bully cook pinch conscionable nan correct magnitude of salt, Sapir said she needs to pinch herself erstwhile reflecting connected her seasoning’s success.

"I still joke to this day. I can’t judge it worked. I’m like, my thought worked. I can’t judge it worked," Sapir said.